A BBQ Judge once said that people forget that a nice piece of beef just needs a "good dose of salt and pepper." I certainly agree with that statement, however I also love garlic and a few other spices to round out the salt and pepper. I also like a small hint of "heat" from the addition of cayenne. This rub recipe is used for the base of my award winning beef brisket rub, and it great on Prime Rib Roasts and hamburgers. Some of my friends put it on everything, including their morning eggs.
This rub does not have sugar added. That is an issue for more and more people. It also does not contain MSG.
The moral of the story is that you don't need 20 ingredients to make a great steak.